Ideas Powered fashion week event — ‘fight fake’ campaign


As part of its Ideas Powered initiative, the Observatory participated in a pioneering live campaign against counterfeiting and fake products, under the name ‘fight fake’, via the ‘Athens Xclusive Designers Week’ from 27 March to 2 April 2019. This Ideas Powered project was implemented in cooperation with the Hellenic Industrial Property Organisation and the event was held at the prestigious ZAPPEION MEGARON exhibition hall in the heart of Athens.

The highlight of the event was the fashion show on 30 March, where 10 models wore clothes emblazoned with intellectual property (IP) and anti-counterfeiting messages, under the slogan ‘fight fake’. Photographs and videos have and will continue to be distributed via social media and other communication channels.

The whole event was a great success. More than 470 people attended the fashion show and more than 7 500 visited the booth to get information on IP or relevant material. Furthermore, during the first week, there were more than 350 000 reaches across the social media channels.

The main goal of the live campaign is to put out a powerful message against counterfeiting and actively encourage the fight against it by educating young people, designers, fashion product manufacturers (clothing, footwear, accessories, etc.), as well as consumers, in order to foster a healthier approach to IP.

The idea was conceived by John Pan, a talented Greek eyewear and fashion designer and influencer, during the Ideas Powered event organised by the Observatory in Alicante in July 2018. The ‘fight fake’ project reflects the accomplishment of the Ideas Powered vision.

Throughout the event, information on EU design and trade mark protection was provided at a special b​ooth located in a meeting centre used by designers, fashion students, manufacturing companies and general consumers in Greece.

To find out more about the event, check out the video summary below: